As a phrase “I will take a taxi” slowly turned into “I will get Uber,” It’s hard to deny that the company starts the true revolution in urban transportation. Now, it seems that Uber wants to take steps further than the current car ranks, and we don’t mean through food delivery. The company has just announced that it plans to add a new form of order to its application, including aircraft, trains and car rentals. This will be done through the network of partners and uber resources themselves.
Uber wants to be ‘superapp’ for all things transportation
As a phrase “I will take a taxi” slowly turned into “I will get Uber,” It’s hard to deny that the company starts the true revolution in urban transportation. Now, it seems that Uber wants to take steps further than the current car ranks, and we don’t mean through food delivery. The company has just announced that it plans to add a new form of order to its application, including aircraft, trains and car rentals. This will be done through the network of partners and uber resources themselves.
Moving this highlights Uber’s desire to become an application in for all things traveling. Jamie Heywood, regional general manager Uber UK, said as much as referring to Uber as a “one-stop-shop for all your travel needs.” Heywood also mentions that this is a natural development and brand expansion.
While most users turn to Uber instead of using traditional taxi services, the company also has a branch of a successful food delivery named Uber Eats. Besides the car, it also gives users the ability to order bicycles, boat services and scooters. Now, he plans to add new functionality to the Uber Base application, but this will not be available for all users: the new Uber travel feature is only released at U.K. For now. However, it does not mean uber easily in U.S – recently, the company announced the ability to order Yellow New York taxi in the application.